Services

Strategy is deeply embedded into our process and projects. Conceptualizing an apt strategy is the first step, executing flawlessly is the second, monitoring the results and following up is third. Performing all three steps exceptionally well is essential to succeeding in business long-term. Change is inevitable; consequently, the effects of exogenous change often impact businesses adversely e.g. regulation, deregulation, new models, competition and new technology etc.

Why is strategy critical? It is the ability to plan for success against all odds, even when we lack the required resources. That is why 100,000 soldiers led by an incompetent general will usually be on the losing side. However, 50,000 soldiers led by a strategic leader could pull off the impossible. It is the same in business. Strategy helps in preparing for success, by doing what others are not yet doing, or unaware of. What business issues are keeping you up at night? How many quarters has it been? Feel free to contact us; we have made it our mission to help our clients with their most difficult challenges.

Conceptualize

Execute

Monitor

• • Corporate Strategy

What are the specific problems you would like to resolve? Perhaps you want to create an enterprise strategy to rectify bottlenecks? After the issue is resolved; would you like the solution to boost efficiency, increase sales and lead to growth? Perhaps your company runs like a well-oiled machine or Swiss watch; however, you still seek non-biased expert opinion. Your questions could revolve around current performance, possible expansion, new markets, exploring new products, and or services etc. We understand, each assignment covers a range of concerns which could include; Strategic Management | Business Analysis | Gap Analysis | SWOT Analysis | PEST Analysis | Customer Experience Journey Maps | Agile Business Plan etc.

• • Marketing Strategy

No matter how powerful a product’s name is, or the level of customer service provided; marketing will always be vital to success, pricing, positioning, mind share, perception and a lot more. Case in point, the difference between a $150 and $1,500 smart phone is mostly marketing. As a necessary and ubiquitous device with similar components, the marginal difference does not warrant a 10x premium. Perhaps you are not a device manufacturer and you utilize the best materials to create your product, but you haven’t nailed your marketing. Maybe you have already concluded that marketing success is reserved for companies with unlimited marketing budget alone. We respectfully respond with; money does not trump everything, strategy and ingenious ideas do.

• • Product Strategy

Are you creating a new software product or platform? An intuitive User Interface (UI) and a delightful User Experience (UX) are critical for multiple reasons. Contact us; let’s help in improving your customers’ experience.

(1) Do you have ideas you would like to bounce around and develop?
(2) Would you like to share your software product with a non-biased and non-competing entity?
(3) Would you like to test it with real people and get an honest feedback before launching?
(4) If it is perfect, congrats on the hard work. However, if you are open to suggestions for improvement, we’re here for you.

• • Content Strategy

As cash is king, content is key. The words, images, colors and the entire arrangement of a document or communication material conjure up certain emotions. Hence, the importance of sending the right message cannot be overstated. For those who want to tell the story of a country or a cause through a captive narrative, please contact us, we’ll love to hear from you.

Whitpaper

Articles

Presentations

Storytelling

Nation Branding

Making or losing money is one thing, but reviewing financial statements which reveal the story is another. Are you in the process of applying for a Bank loan, or approaching your investors? Do you want to understand the information behind the numbers? The findings might delight or surprise; either way, the results reveal what is really happening. If you would like to look under the hood of your business or you need help with [Projections] [What if Analysis] [Business Analysis] and [Financial Ratios] please contact us. We’ll extract the story from the data, and make sense of the numbers. Results will be presented in a report format with an executive summary. All assignments are substantiated with empirical facts, qualitative and quantitative analysis for insight and decision making.

Financial ratios explain the story of a company as it relates to operations, cash management and where to optimize etc. How liquid are you as a company? How fast are you turning over your assets, meaning how efficient is your company? Are you over leveraged? How profitable are you? How about your dividend policy ratios? If your request involves Financial Modeling, please inform us.

Next Big Idea (NBI): If you are a profitable business and you manage your operations like a robot; the chances are, you are interested in exploring the “Next Big Idea” or “Next Level Strategy.” This is the sort of strategy which makes you win over the competition. You are ready to take bold action which will put you orders of magnitude beyond your peers. We love this sort of assignment, and we look forward to speaking with you.

What are your strategic requirements? Our solutions are designed to deliver [Results] [Value] and [ROI]. Share your specific request; we are ready to take a deep dive with you. Are you interested in Customer Experience Journey Maps I Customer Engagement I Revenue Capture I New Markets I New Lines of Business I Customer Experience I Go-to-Market Strategies or Strategic Management? We can help with the recommendation of enterprise technology to [Digitize Market Process] or firm wide tools which [Socialize Productivity].

Digital: It has several compartments and they are all important. We can help with the silos we focus on e.g., [Web & Mobile Analytics] [Data Visualization] [Digital Ads] [Digital Campaigns] [Social Media] [Owned, Earned and Paid Media] recommending [Marketing Automation]. It is pivotal that all businesses know where their marketing dollars are going and which channels, platforms or actions are responsible for the increase in sales or other business metrics (attribution). Step one, choosing the right tools matter for budget, performance and the level of in-house expertise.

Websites & Mobile: If you want to build an enterprise platform or mid-level web application, it will be a pleasure to help. If you want to modernize your legacy platform or start from the ground level, please feel free to contact us. When it comes to websites and mobile, we usually accept projects of a certain size.

Cloud Computing: Your needs may have changed since you started your business years ago, or as a Startup, you may want to start your business in the cloud, either way, we can assist. You may have heard of Amazon Web Services (AWS) or Microsoft Azure for cloud hosting. We’ll ensure your business is hosted via those service providers. We rarely take on standalone cloud computing projects. If we’re assisting with a cloud computing project, it is usually associated with the development of a business platform.

We have a particular affinity for Startups, because we understand what it takes to build something from nothing. Developing a great strategy from the onset is crucial for businesses to succeed. No matter how rosy things may seem, Startups are still growing. We tend to work with well-funded startups that are in growth, expansion or pivot phase. If you are not quite there, but need assistance, please feel free to contact us, each case is different. It would be a pleasure to assist with…
[Startup strategy] [Product Strategy] [Go-to-Market Strategy] [Customer Strategy] [Growth Strategy] [Customer Acquisition Strategy] and more…

Twitter

YouTube

Instagram

Pinterest

LinkedIn

Facebook

Social media is necessary, but it is not part of your business. Our account managers are experts; and they are ready to help
with daily operations and account management, so you can focus on your business.

Services

• • Account set up: We’ll establish your social media channels and profiles (if they do not exist).
  • Monitor: one angry customer or bad comment could escalate to damage the brand you painstakingly built.
  • Social SEO: We’ll boost your visibility and Google ranking with your URL directing back to your site of choice.
  • Custom content: All posts are customized for relevance; to take advantage of the period, day, week or holiday etc. We encourage our clients to provide industry appropriate content; such as, research papers, photos and, or videos from trade shows or conferences etc. These strengthen brand credibility and attract potential customers.
  • Campaigns: We’ll help with campaign management to advertise your firm to potential and targeted customers.
  • Engagement: Customers love being connected and engaged. If they love your service, they will sing your praises on Social Media. We’ll communicate with your fans to appreciate their loyalty and patronage, which increases virality.
  • Creativity: We’ll do our best to ensure your page or profile stands out from the crowd.
  • Growth metrics: Over time, you will begin to notice more followers, likes, shares, retweets etc.
  • Content Calendar: We’ll work with you to share an overview of the type of content which will be posted over the next 3 to 6 months or 1 year, depending on the contract duration.
  • Reports: You’ll receive monthly reports, if you prefer it every two weeks, we can provide it.
  • Access: You’ll have 24 hour access 7 days a week throughout the year.

Advertise

Social media management is the first step; the second is increasing your following and reach. Advertisements and
campaigns help in boosting eyeballs which lead to traffic, which ultimately lead to sales. We can help you advertise your
business on these social platforms.

• • YouTube
  • Instagram
  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest

Benefits of Social Media Service

Save Time

Save Money

Capture Leads

Generate results

Boost Visibility

Sales